Tech Data’s European Security Vendor Manager - Dan Steel explains why the company has added VMware Carbon Black to its cybersecurity portfolio in Europe.
Tech Data is known for having expertise in technologies spanning from the living room to the data centre. We help customers weave technology into the fabric of 21st century life and deliver solutions the world needs to connect, grow and advance. Personally, my role in this is to help customers grow their business profitably by creating their own differentiation around cybersecurity. Whilst there are many components behind this, one of the key areas is the cybersecurity technology itself. Along with other European cybersecurity product managers, we invest a significant amount of time understanding the latest technologies and threats, in what is a very fragmented and rapidly changing market. We are highly selective about the partners we include in our cybersecurity portfolio. When we add a new vendor, it has to offer something very compelling for the channel. I’d like to explain why we added VMware Carbon Black and why customers should be excited about the opportunities this brings.
The need for endpoint protection
As IT distributors go, Tech Data has a global footprint that serves over 125,000 IT reseller customers across 100+ countries. One of the advantages of this global footprint, is the ability to visualise technology trends in real time. To this point, we are seeing an enormous proliferation of endpoint devices. An endpoint is defined as any device that is physically an end point on a network. Laptops, desktops, mobile phones, tablets, are all considered traditional endpoints. To quantify this, there’s 7.2 billion people on Earth, yet there’s estimated to be around 14 billion mobile devices. By 2023, this is expected to climb in excess of 16 billion. In addition to the traditional endpoint devices, the internet of things will have a multiplying effect on this number. For instance, internet enabled temperature sensors or room occupancy sensors are a form of endpoint device. We are seeing a huge number of industrial applications for IoT, meaning Operational Technology (OT) units are being internet enabled and becoming endpoints. We’re observing the same with building control systems and retail displays. Plus, if an organisation has a TV these days, there’s a good chance it is a smart TV.
The important thing to point out, is every endpoint device represents an additional attack surface for the cyber criminal and a way into the organisation. What’s more, many of these endpoints are not built with security in mind. Hackers attack every 39 seconds and the world has seen a 67% increase in the number of breaches since 2014. 62% of businesses experienced phishing and social engineering attacks. Whilst some cyber attacks may be obvious to the user, such as Ransomware, many other forms of cyber attacks are deliberately difficult to detect because the cybercriminal wants to slip by unnoticed. In the cybersecurity circles, there is a popular saying that says, “There are two types of organisations; those that know they have been breached and those that don’t!” The cost of a breach is a hotly contested figure. However, the average cost is estimated to be around 3 million Euros. One of the reasons this is so high, is because the average time to identify a breach is around 206 days. The cybercriminals can do a great deal of damage in that time frame. One of the myths is that hackers are only going after the large enterprises. Often the reverse is true, because large enterprises can generally afford to invest in better tools and expertise. Whereas SMBs, aka the low hanging fruit, are often much more exposed. Laws and industry regulations are catching up with the digital world and the need to protect sensitive data. Consequently, organisations that fail to address the endpoint threats are leaving themselves incredibly exposed. This is where the channel play an important role. If you are focused on providing technology solutions to a vertical market, you must address those endpoint threats. Otherwise you risk compromising your overall business solution. IT providers who can guide their customers and ensure their cybersecurity posture isn’t compromised by new solutions, will become trusted advisors and therefore far more valued.
The role of VMware Carbon Black with endpoint protection
VMware Carbon black offers a powerful cloud-based endpoint protection platform (EPP). What makes the technology special is that it applies big data analytics across all endpoints to make predictions about — and provides protection from — current, future, and unknown attacks. The fact that the platform is cloud-based means it’s more effective at maximising endpoint protection. Plus, it simplifies an organisation’s security stack. Another key advantage with VMware Carbon Black, is that it uses a single lightweight agent. The VMware Carbon Black features represent the gold standard in endpoint protection. This is one of the reasons why VMware Carbon Black has become one of the endpoint partners of choice when it comes to integrating and sharing data with SOC automation, incident management, and IT operations solutions. Importantly, VMware Carbon Black supports a robust and active community. This community collaborates and shares threat intelligence along with curated watchlists. The community also consists of some very talented developers who collaborate on cybersecurity automation and implementing interconnected security stacks. Plus, there’s plenty of great training available.
Accessing the VMware Carbon Black solutions
In the US, VMware Carbon Black is already part of the cybersecurity portfolio. In Europe, VMware is a key strategic vendor for us in many countries. Experience in other regions has shown us that bringing Carbon Black into the European cybersecurity portfolio makes a huge amount of sense. The VMware Carbon Black solutions will be available to customers in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Netherlands, Hungary, Ireland, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Turkey and the UK. If you are an existing provider of VMware solutions, this is an excellent opportunity to start building up cybersecurity expertise. Carbon Black represents the evolution of VMware’s intrinsic security strategy, where security features are built into the infrastructure and across workloads, clients and applications. Equally if you are a managed services provider (MSP), or a Managed Security Services Provider (MSSP) then this represents an excellent opportunity to build out a unique offering to the market. To help you get started with VMware Carbon Black solutions, Tech Data offers enablement programmes around sales and technical training. If you reach out to your Tech Data account manager in the first instance, they will help you get started.