We can all agree, 2020 was unreal in so many aspects of our lives; changing how we functioned at home, and at work in ways we never would have predicted or expected. We all did an incredible job of, within weeks, pivoting to a remote life. In my case, learning to order services and products online – even having groceries delivered was a novel change; and working on video all day, every day, until it became so commonplace that now I host video calls with my family on the weekends to stay in touch are just a couple of the ways I’ve adjusted.
Last spring, we launched our Tech Data Solutions Product Inventory (SPI) Tool and our Digital Security Practice Builder (DSPB), to help channel partners rapidly build or enhance their own sustainable and profitable security practice. We knew there was a great need for these applications, but the response we received from partners has been tremendous. We took that positive momentum and began thinking of new ways to raise the bar and use these tools to bring even more value to our partners. Keep reading to discover what new features have been added to each of these innovative digital offerings.
As more and more businesses take the plunge and begin their rollout of IoT (Internet of Things) initiatives, IoT devices will become increasingly attractive targets for hackers. For organisations wishing to make the most of this fourth industrial revolution, security must be a priority.
At the beginning of this year, we laid out our top predictions for technology trends in the channel for 2016. As we reach the half way point of the calendar year, it’s time to recap and see how things are shaping up so far:
#1: Mobility for channel enablement
Mobility is moving more towards app-driven enablement, this much we know to be true. Mobile apps are becoming the norm for any kind of customer interaction, thanks to more personalised engagement through analytics and Internet of Things (IoT) data. However, what we’re seeing so far is that enterprise infrastructure is an even more important driver for the channel and partners in the mobility space.
Topics: Security, IoT, Mobility, Big Data, Analytics, Channel, Cloud Computing, Partners, Technology, Trends, 3rd Platform, BYoD, Converged Infrastructure, Resellers, Internet of Things (IoT), IT Infrastructure
Security is vital; the threat landscape has evolved beyond lone hackers or small groups breaching networks. Cyber crime is organised, it is big business and has spawned a huge underground economy. Attacks are often targeted, sophisticated and inherently malicious.
We understand and recognize that security is essential and that not everyone who wants to access a corporate network has good intentions, however, the doom mongering can be overwhelming. Security solution companies and channel partners could and should adopt a more positive approach to selling IT security. It is not an easy task and regular stories in the industry and by the media around high profile breaches tend to reinforce the fear and dread message in people’s minds. That said, selling security only on the merits of negativity seems counter-productive and unnecessary.
Dieter Lott, Vice President, Business Development, EMEA, shares how we see 2016 shaping up in terms of technology trends.
#1: Mobility for channel enablement
Mobile interactions are continuing to evolve. There’s a massive shift in the mobile space with apps becoming the norm for any kind of customer interaction. Downloading apps is now a normal ask of customers. In 2016, this will open up new solution areas for channel partners as mobility moves more towards app-driven channel enablement where partners can communicate, receive and access information through easy-to-use apps.
Value-added distributors can help here by offering their expertise, such as mobile app development, to enhance the skills of their partners. In the vertical markets this is all the more essential as growth in those segments is driven by customer engagement which can be achieved through personalised experiences generated by the merging analytics, mobile apps and Internet of Things (IoT) data.