David Ellis, Vice President, Security and Mobility Solutions – Europe at Tech Data explains the new European Digital Cybersecurity Practice Builder programme and why it is a big deal for Tech Data’s European partners.
This week has seen our Horse Chestnut Tree dropping large spikey shells on us, signalling that Autumn has arrived. Despite the best efforts of leaf mining moths, in our 20 years living here this has undoubtedly been the best for our very old Chestnut tree. (We named the house after it. The other early contender was The Hawthorns, but the wife twigged the link to my favourite football team, West Brom).
The IT Industry is used to businesses coming to a crossroads in their strategy and having to make choices.
Over the last few years, the things I’ve learnt from speaking to customers about how their businesses are transitioning to cloud have been so insightful. Now, these lessons are needed more than ever. However, the ever-increasing number of SaaS and PaaS providers has resulted in increasing support for products and services. This also highlights a paradox found with the concept of cloud. Simplicity is one of the main selling points of cloud, yet it can also become very complex as end users seek to work faster, smarter and cheaper.
By Abel Smit, IoT Consulting and Customer Success Director
One thing we’re going to see a lot more of this year is digital twinning, whereby we take a physical asset and create an exact copy in the digital world. With a model that is both digital and dynamic, we can more accurately conduct tests on how a certain asset will perform in the real world across the duration of its lifecycle.
Digital twinning has previously been thought of as a technology reserved exclusively for large-scale projects, an innovative practice used only for very high-value assets. However, we’re starting to see digital twinning become more widely adopted across more industries and sectors than ever before, taking the technology from the aspirational, to the everyday.
We are seeing the technology industry shifting gear when it comes to next-generation technologies. It’s an exciting time for the IT industry; we are experiencing a major technological evolution.
I’m all in favour of this change as my time and focus is spent helping Avnet’s partners evolve and grow their businesses. More than most, I see first-hand how change can be difficult at the best of times. It requires great courage for a business to change the formula that has made it successful. But in truth, when it comes to IT, the formula that made us successful in the past is not the same formula for our future success. Channel partners need to branch out and try new things with new technologies. They might need different skills, a different message or even different customers. But of course, despite what you might read, change doesn’t happen overnight.