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How is the channel following through on its vision for 2016?

Posted by Tech Data Europe on Jul 27, 2016 8:06:06 AM

At the beginning of this year, we laid out our top predictions for technology trends in the channel for 2016. As we reach the half way point of the calendar year, it’s time to recap and see how things are shaping up so far:

Marcus Adae, Vice President Strategic Suppliers,
Avnet Technology Solutions EMEA

#1: Mobility for channel enablement

Mobility is moving more towards app-driven enablement, this much we know to be true. Mobile apps are becoming the norm for any kind of customer interaction, thanks to more personalised engagement through analytics and Internet of Things (IoT) data. However, what we’re seeing so far is that enterprise infrastructure is an even more important driver for the channel and partners in the mobility space.

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Topics: Security, IoT, Mobility, Big Data, Analytics, Channel, Cloud Computing, Partners, Technology, Trends, 3rd Platform, BYoD, Converged Infrastructure, Resellers, Internet of Things (IoT), IT Infrastructure

Our vision for technology in 2016

Posted by Tech Data Europe on Jan 13, 2016 6:51:27 AM

Dieter Lott, Vice President, Business Development, EMEA, shares how we see 2016 shaping up in terms of technology trends.

Dieter Lott, Vice President Business Development EMEA, Avnet Technology Solutions

#1: Mobility for channel enablement

Mobile interactions are continuing to evolve. There’s a massive shift in the mobile space with apps becoming the norm for any kind of customer interaction. Downloading apps is now a normal ask of customers. In 2016, this will open up new solution areas for channel partners as mobility moves more towards app-driven channel enablement where partners can communicate, receive and access information through easy-to-use apps.

Value-added distributors can help here by offering their expertise, such as mobile app development, to enhance the skills of their partners. In the vertical markets this is all the more essential as growth in those segments is driven by customer engagement which can be achieved through personalised experiences generated by the merging analytics, mobile apps and Internet of Things (IoT) data.

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Topics: Security, IoT, Mobility, Big Data, Analytics, Trend, 3rd Platform, BYoD, Internet of Things (IoT)