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Marcus Adae, Vice President Core Suppliers & Technology Groups, Avnet Technology Solutions EMEA, discusses the key challenges around SD-X and what partners can do to overcome them
There is one question circling the industry at the moment and causing quite a stir; “what do we mean by ‘Software-Defined Anything’?” As it stands today, not all organisations within the channel eco-system necessarily agree on a common standard for the term. To me, ‘Software-Defined Anything’ (SD-X) is an all-encompassing term covering a broad spectrum of technologies. And partners, resellers and distributors alike have slightly differing agendas in terms of where they position these technologies.
However, this means resellers are now faced with a totally new sales game. They’re tasked with finding the most appropriate solutions to take to market in order to start their transition into the brave new world of a ‘business-led consultancy approach to IT’. So, what are the key challenges and how can partners and resellers look to overcome them?
