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Making experience count

May 25, 2021 11:24:11 AM Neil Cornish Hybrid Cloud, IBM, Red Hat, Ecosystem, Multi-Cloud, CloudPak

With fans and audiences returning to live sporting and entertainment events, there is a feeling that normality is slowly returning. This was certainly the case at the PGA Golf Championship on Sunday night. Thousands of golf fans massed around the 18th green at Kiawah Island’s Ocean Course, to see Phil Mickelson become the oldest winner of a Major, a few weeks before his 51st birthday. At a time when professional golf is being dominated by those who hit the ball great distances, how does a 50-year-old win such a prestigious event?


The answer is experience.


He obviously had to play well and during the four days, he hit some magnificent shots. And he needed to be mentally and physically fit to compete over the 4 days. But, it was his experience of playing at the highest level for three decades, having previously won five Majors and finished in the top five 27 times. Staying calm at crucial points during the round as others made mistakes, allowed him to collect the Wanamaker Trophy, in the 103rd playing of the competition.


Experience is also a valuable asset in business, especially when working with large organisations. This is equally true if they are your supplier or your customer.


As with all our vendors, Tech Data has a regular business review meeting with IBM. This provides an opportunity to ensure our strategies are aligned, that we understand the priorities for the vendor, and they recognise our ability to deliver. With the organisational changes IBM have made at both a global and local level, there is much to learn and explain on both sides.


The Build, Sell and Services tracks are attracting new partners to IBM and we have seen tremendous growth in our IBM partner community over the past 12 months. The teams managing and delivering these tracks have been formed from across the IBM business, with a range of backgrounds and experiences, but not all have experience of working with the channel.


This is where distribution helps. Over many years the Tech Data IBM team has built in depth knowledge of those businesses developing, selling and supporting solutions based on IBM technologies. With vast experience in Power, Storage and IBM software offerings, we help partners everyday with advice and guidance. This also extends to the Embedded Solution Agreement where we have unmatched expertise, along with IBM Technology Support Services, TSS.


As new offerings are rolled out, in conjunction with the technology acquired from Red Hat, there is an increased focus on CloudPaks. We have covered the thinking behind CloudPaks and opportunities to work with Tech Data in a previous blog: Partnering with the Tech Data Multi-Cloud Project


These are strategic to IBM as they provide customers with the opportunity to expand their IBM software portfolio in the cloud, on-premise or hybrid-cloud, running on a Red Hat OpenShift environment.


There are currently 6 CloudPaks:


  1. CloudPak for Data
  2. CloudPak for Integration
  3. CloudPak for Automation
  4. CloudPak for Watson AI Ops
  5. CloudPak for Network Automation
  6. CloudPak for Security


The CloudPak for Data has been of particular interest to our partners, with the Bracknell Business Solutions Centre hosting a CloudPak for Data System to run POCs and customer demonstrations.


The partners embracing CloudPaks are typically experienced IBM anchor partners, providing a range of build, resell and service-based solutions. It is these partners who we introduce our new innovative partners to, as they look for new routes to market for their solutions. The Ecosystem model of creating new partnerships, who in turn create new solutions, is being embraced by vendors, the channel community and industry bodies, as we see from our supply chain project with IBM, Leeds University and UK Fashion and Textiles.


Our experience and knowledge through launching and growing this Ecosystem enables some great introductions. If your business is looking to add new solutions to your portfolio or you have an innovative solution seeking a new route to market, then please get in touch.


Let us explore how we can make our experience count.



Neil Cornish

Written by Neil Cornish

Neil Cornish is Business Development Manager at Tech Data UK


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