A global player in the tourism industry needed to replace the legacy application it was using to manage marketing campaigns with IBM Campaign. For the deployment to be successful, it was important to get two things right; firstly, the time given to rollout the project was tight, so staff had to be trained quickly to ensure minimum business disruption. Secondly, being new to IBM Campaign, staff feared there would be complexities that they would struggle to master. It was critical they were taught how to use all the features and get the most from their investment in the application.


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Recent Posts
Tech Data Academy training supports a global tourism organisation’s move to the latest version of ‘IBM Campaign’
Topics: Uncategorized
IoT Lab Munich—the partnership. Discuss the benefits of the partnership
By Victor Paradell, vice president, IoT Solutions & Analytics, EMEA at Tech Data
The Internet of Things (IoT) is connecting humanity to physical objects in ways we never imagined. With billions of objects exchanging an endless stream of data and becoming active participants in business processes enabled by the cloud, IoT is helping businesses transform the way they operate, creating significant efficiency gains and improved customer experience. Worldwide, IoT is a huge business, as global spending on the technology reached more than $643.8 billion in 2015 and, it is expected to account for approximately $998 billion of IT budgets in 2018.
Topics: Internet of Things (IoT)
The Future of Flash Storage
By Evan Unrue, Chief Technologist, IoT, Analytics & Cognitive EMEA
Topics: Uncategorized
Why Flash is such a big deal in the enterprise
By Evan Unrue, Chief Technologist, IoT, Analytics & Cognitive EMEA
At the point of its entry into the market, the All-Flash Array gained its appeal through jaw dropping performance, primarily to those with specific use cases that demanded they do something different to address the high performance storage requirements, such as high performance OLTP database environments and large-scale virtual desktop deployments.
Topics: Storage
The Economic Realities of All-Flash Arrays Today
By Evan Unrue, Chief Technologist, IoT, Analytics & Cognitive EMEA
Topics: Storage
Choosing Flash Storage
Topics: Storage
Flavours of Flash Storage
By Anthony Greenhalgh, Business Group Director – EMEA Strategic Suppliers, Technology Solutions, now part of Tech Data.
Flash was once most commonly associated with consumer grade memory and found in products such as smartphones and digital cameras. Today, flash storage solutions offer levels of reliability and availability at a price that organisations of all sizes can afford.
Topics: Uncategorized
Avnet makes a push into IoT through Mars rover demo
Avnet is going out of this world to show customers that they are industry leaders in the universe of IoT (Internet of Things) solutions. In November at the inaugural IoT Emerge event in Chicago, Avnet used a Mars rover mock-up to demonstrate a complete IoT-enabled application.
Topics: Internet of Things (IoT)
The significance of certified training in a competitive partner landscape
Stephen Ennis, Director Education Services, Avnet Technology Solutions EMEA discusses how training certification is fast becoming a necessity
The channel must understand just how vital IT training and certifications are – not only for its own success, but also to the end-users it serves. A recent survey conducted by Analyst house IDC found that almost all respondent had been certified in some form of IT training in the past two years. This represents a significant shift towards comprehensive education to address the blossoming skills gap in many IT professions.
Avnet's 2017 Predictions
2016 has been an exciting year for technology, and 2017 will be equally as fast paced.
This is how we see the next year shaping up in terms of technology trends:
Topics: Big Data, Cloud Computing, Internet of Things (IoT)

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