During the past 12 months we have welcomed over 50 new Tech Data partners to the IBM Business Unit and made many more introductions through our Industry Ecosystem Program.
Over the past couple of weeks, I have found myself part of a European team, in discussions with a Nordic partner about how we can help them grow their business. It reflects something we are seeing across Europe, with our channel partners now planning for the economy to pick up and new opportunities to emerge in 2021.
We were fortunate to have Paul Moran, Global Head of IT Purchasing and Strategy for Zurich Insurance on one of our Ecosystem calls last week.
As businesses turn to planning for 2021, I found myself discussing the characteristics of the Boston Consulting Group matrix with my two sons, one who recently finished a marketing degree the other studying economics.