Over the past 3 years the business model for IT distribution and the channel community has been evolving.
Over the last few years, the things I’ve learnt from speaking to customers about how their businesses are transitioning to cloud have been so insightful. Now, these lessons are needed more than ever. However, the ever-increasing number of SaaS and PaaS providers has resulted in increasing support for products and services. This also highlights a paradox found with the concept of cloud. Simplicity is one of the main selling points of cloud, yet it can also become very complex as end users seek to work faster, smarter and cheaper.