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$96 Billion Net New Revenue Opportunity!

May 21, 2019 5:50:16 AM Abel Smit


Want a Piece of That?

A mind-boggling amount of data - 2.5 quintillion bytes are now being generated EVERY DAY. 

When we start to peel back the layers of our now digitally-dependent lifestyles – both personal and professional – it becomes easier to understand how we got to this previously unimaginable proliferation of data.  Not to mention the mounds of data generated by the IoT and its “smart” devices and ecosystems – smart refrigerators, smart homes, smart cities, smart utilities.

Corralling and managing this magnitude of data is significantly disruptive to “traditional” data management methods and processes. This presents new challenges.  New challenges, however, bring new opportunities for all of us in the channel.  

Consider this – the Analytics and IoT market is predicted to grow to $96 B in net new revenue by 20211.  Take a moment to let that sink in.

  • 2.5 quintillion bytes of data generated daily
  • $96 B in net new revenue opportunity by 2021

Why is it so important that Tech Data and our partners win in this space?

IoT PoP articleBecause IoT and Analytics represents the single largest growth opportunity in the market and truly requires an ecosystem of partnerships. 

These numbers can be overwhelming. They can even trigger a little (or a lot) of “analysis-paralysis”. Don’t let them. If there ever was a time to let your FOMO (Fear of Missing Out) kick in, this is it. Why? Because the reality is that channel players who choose to ignore this challenge and opportunity run a very real risk of slipping into obsolescence and obscurity.  The year 2021 isn’t very far off.

So let’s dig in

When we ask partners why they are slow or even reluctant to move into this space, their responses can come in a variety of flavors:

IoT PoP article2

Recognizing this hesitation in the channel, Tech Data’s Analytics and IoT Specialists are helping partners and their clients be successful in this space. Our strategic ecosystem bridges gaps, allowing partners to leverage Tech Data’s repeatable solutions, vertical expertise and vendor relationships.

We have the resources, relationships and resident experts to help you wrangle the challenge and capitalize on this exciting opportunity.

We’ve taken the complexity out of the equation for you

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Our partners’ sales forces need a surefire enablement tool and repeatable solutions is the answer. This approach provides something tangible to sell – the solution – and a use case to enable partners to address business outcomes.  Tech Data’s focus on repeatable, multi-vendor solutions is taking the complexity out of Analytics and IoT for our partners.  By enabling you with repeatable solutions, we provide the “something to sell”, remove the complexity and make Analytics and IoT feasible and scalable.

Not sure where to start?

IoT PoP article 4In June and July, Tech Data is hosting a series of 1.5 day Analytics and IoT Fast Track to Digital Data Workshops. The workshop is part of an enablement program designed to help you speed your time to market through a simplified engagement model. Tech Data has done the heavy lifting in bringing scale to analytics and IoT.  Through our proven Practice Builder methodology, identified use cases and ready-made, repeatable solutions, we will help you deliver outcome-driven solutions faster.  

Speed Your Time to Market 

This programme will position you to become an Analytics and IoT Hero. You’ll be enabled to sell a use case based repeatable Analytics or IoT solution within 90 days of attending a workshop and you can expect to reap the financial rewards of your efforts within the first year, directly related to the repeatable solution you take to market. Then, there’s the “Halo Effect”.  Your efforts start to create drag across your business and influence revenue growth in other emerging technologies –potentially upwards of $1 million over the course of five years.  Because you chose to spend 1.5 days in one of our Analytics and IoT at Scale workshops. 

This programme is designed to jump-start your practice whether you are just starting out in this space or looking to expand your existing practice. We have three tracks to help accelerate your journey. 

  • Starter - you have a fundamental knowledge of technologies but little to no Analytics or IoT practice 
  • Transformer- you have an Analytics or IoT practice and are looking for ways to scale and accelerate this segment of your business
  • Accelerator - you have repeatable Analytics and IoT solutions and are looking for ways to refine your business model to capture more market share

You won’t want to miss this opportunity!  

To learn more about this exciting opportunity email us at iot@techdata.eu


1IDC 3rd Platform Black Book

Abel Smit

Written by Abel Smit

Director of IoT Solutions and Customer Success, Tech Data Advanced Solutions


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