
The U.S. state, local and education (SLED) sector represents one of the largest marketing demographics in the world with purchases of roughly $1.5 trillion annually and nearly a half million competitive sales opportunities for businesses. Based on market size alone, the opportunity to grow a SLED portfolio is huge and can make even the most apathetic, teem with enthusiasm. However, given the size and variety of potential solutions involved in a SLED proposal, these ‘target rich’opportunities can be highly complicated and daunting.