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The Key To Better Security? Spending Smarter With Windows 10

Posted by Krista Altman on Dec 27, 2019 10:47:53 AM

This post is sponsored by Microsoft

Foresight is 2020
How many times have you been on the phone with a customer and heard the words, “I don’t even know where to start”? 

Well, according to a Keeper Security survey, this was the response 1 in 4 SMB decision makers when asked about how to enhance cybersecurity. With Windows 7 end of support rapidly approaching, now is the time for businesses to keep their employees secure and migrate to Windows 10. 

This blog will highlight why the migration from Windows 7 to Windows 10 is crucial to the SMB/VAR cybersecurity ecosystem, and the steps customers need to take to upgrade before January 14, 2020. 

Cybersecurity Mindset

While cyber threats continue to evolve, cybersecurity adapts and develops along with it. The key to keeping businesses safe is awareness and preparation. In the same Keeper Security study, they found, “2 out of 3 respondents (66%) believe a cyberattack is unlikely (even though in reality 67% of SMBs experienced a cyberattack in the last year).”

Decision makers must prioritize based on organizational needs and concerns. These very real misconceptions in cyber vulnerabilities leads to, “60% ranking cybersecurity in the bottom half of priorities when compared with other business imperatives including sales, recruitment, quality of internal tools, marketing and contributing to social good.”

Investing in Security

Now that we have debunked the myth that small and midsized companies are less at risk, let’s debunk another: It takes an enterprise budget to keep a small and midsize companies protected.

False. Although worldwide, global cybersecurity spending is on the rise as it hurtles towards it’s $1 trillion prediction before 2021, it doesn’t take a lot of money to have a good cybersecurity posture.

In prioritizing your security budget, it is about spending smart, not the most.

This means investing in an infrastructure that is modern and up to date to withstand inbound cyber offenses, is constantly receiving security updates to combat new threats and will keep your data protected.

Make a Plan

So, the next time you have that customer on the phone, one of the 25% who feels like they have no clue where to start – let them know they’re not alone, there is a solution for them, and ask, “what operating system and device are you using?”

Starting with an inventory of the software and devices will help you scope the extent of your plan for what the best solution looks like and how to implement.

In the age of digital transformation, no matter how big or small businesses are, developing a strategy for cybersecurity will keep you ahead of the curve and propel your business forward.

About the Author

Krista Altman is a Business Development Manager in the Endpoint Solutions organization supporting our commercial Microsoft OEM business.  In her role, she is tasked with supporting our channel partners and internal teams on developing modern solutions with next generation technology.  When not traveling, Krista enjoys reading on the beach, spending time with family and planning for the next adventure.


Tags: Cybersecurity, Windows 10, Windows 7 Upgrade, Microsoft