The security market is thriving worldwide. MSPs are putting in the sweat equity to ensure their presence is known during this unprecedented time in the market. The competition is fierce; but how do you stand out among competitors? To attract your ideal customers in a jam-packed marketplace, you must first develop strong product, sales and marketing strategies. Otherwise, your business will fail to grab the attention of your target customers and will likely fade into obscurity.
Here are a few ways you can use sales and marketing to expedite your ability to grow your security business:
- Evaluate and determine the cybersecurity services and solutions needed to upgrade your existing portfolio;
- Enhance your ability to conduct cybersecurity assessments and develop critical sales tools;
- Acquire essential cybersecurity sales skills, from prospect to close, assuring sales success;
- Leverage your digital marketing tool kit, elevating their organization’s social selling skills and filling their sales funnel with the best opportunities.
If you want to build up expertise around selling cybersecurity, we’ve got you covered. On May 19-20, Tech Data Security will host a two-day virtual workshop called MSP Evolve that will allow partner organizations to explore these sales and marketing strategies.
We will help you identify where you want to specialize in cybersecurity, develop a unique selling proposition and assist you in establishing the sales and digital marketing skill sets you need to grow your security revenue. Each session is designed to aid partners in fully understanding how to use these valuable sales and marketing tools to advance their security practice.
Our Tech Data Security team members, Alex Ryals, VP of Security Solutions, Americas and Heather Murray, VP of Marketing, Security Solutions will lead the virtual workshop sessions in collaboration with JS Group, a trusted expert in digital demand generation and social selling programs. We are also excited to announce that Kris Blackmon from Channel Futures will join us to share her insights on the State of MSP 501.
Don’t miss this opportunity to equip your business with the latest resources to quickly boost your ROI by transforming your MSP into an MSSP.
Hurry! The first 25 companies to register will gain access to a demand generation program valued at $2,000. All participants that complete the two-day workshop will receive a complimentary UberEats $25 gift code for each day attended as well as a waterproof Bluetooth speaker gift after the event.
About the Author
Julie Wagoner has 10+ experience in marketing/communications, specifically in social media, content strategy and web. For the past year, she worked in social media for the MGM Grand Resort in Las Vegas but previously she worked for Tech Data/Avnet for over 7 ½ years in various positions including leading the companies social media strategy and managing the Authority Blog.