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Is Augmented Reality the Reality of the Future?

Posted by Charles Vanterpool on Jan 10, 2019 4:30:00 PM

How familiar are you with Augmented Reality (AR); do you know what it is? What if I said that most of-us have already been exposed to -even use- AR daily. So here’s a quick Q&A before we get started.

Q: What do Snapchat filters, CAD drawings, vehicle backup cameras and Medical teaching tools have in common?
A: All utilize AR technology

Whether you are aware of it or not, AR technology affects your life every day: From your car’s factory design, to its backup camera that keeps your mailbox standing; and from the design of medical devices used to evaluate, diagnose and treat disease, to the skills of the surgeon’s using them, AR has opened the door to exciting new capabilities that were once thought of as pure science fiction.

While new Snapchat filters may be cool and the camera in your car may be ‘neat’ you still may be asking yourself what it has to do with your customers or your customers’ businesses?” The answer is simple - AR is what your customers will be buying and using, soon, if they haven’t already. As a seller, you need to be aware of the technology, what it does and how it can help, so that when your customers come to you with an issue involving AR, you –as trusted advisor have the solution.

And now for the anticipated rebuttal: “But Charles, my customers aren’t in the car manufacturing, industrial design or medical technology industries…” Of course not; AR’s scope extends well beyond those industries and continues to gain momentum across all areas of life and business.

Did you know that AR is widely used in retail? Retailers use it for display planning purposes. They also use AR in-store with customers to show what their products would look like in the customer’s home before they buy. Just think of the convenience of that benefit alone! Grade schools use AR to let their students travel the world virtually; even “touch” the surface of Mars. The U.S. Military uses AR in war fighter training, displaying combat scenarios well in advance of any combat, to better ensure their safety. Airlines use AR for pilot training and service companies use AR to train their customer facing employees on proper relationship management. The list goes on and on.

Here’s a rule that you can apply when considering if AR will have a role in your business or that of your customer’s: Is there a visual component to your customer’s product? If so, AR is being used or will be used in the near future.

So now you’re interested in AR. Now what? Here are a couple thoughts:

  1. AR has been in use for nearly a decade. The prominence of AR in all walks of life and business have made it ubiquitous. It’s safe to say that AR is well into its maturity curve and will be around for a long time, in ever-increasing amounts. Since its birth, AR went from being limited to high cost Industrial-only uses, to 186 million active daily users on Snapchat. Everyone is using AR in some shape or form, The AR sales discussion pump is well-primed and there’s no doubt that customers are wanting to know more.
  2. Second, when it comes time to actually having that conversation with your customer (today?), Tech Data’s mobility solutions team can help; contact us.

Tech Data’s mobility experts can bring you up to speed on selling the technologies of the future including AR. We can support your sales efforts by serving as your company’s consulting expert involving 5G, IoT, AR and the entire spectrum of next generation technologies driving digital transformation. Let Tech Data’s mobile solutions experts be your technology resource. Reach out to us today at Mobilitysolutions@techdata.com

About the Author
Charles Vanterpool is a business development manager for Client and Mobility Solutions at Tech Data in Clearwater, Fla.

Tags: Augmented Reality, AR, Mobility Technology Assist