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As the Internet of Things (IoT) gains popularity with consumers, OEM’s and retail space consumers are seeing the additional value IoT brings to everyday products. I recently attended Xperience2015 by LogMeIn and was blown away by the plethora of OEM’s that are adding value to their products with beacons and sensors. For example, I recently saw a pill bottle that connects to your home network and reminds you when to take your medications. The type of creativity going into these products raises a fundamental question…how can VARs tap into this growing market?
