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4 Key IoT Partnerships Beyond the IT Bubble

Posted by Jess Holy on Jun 21, 2017 10:00:00 AM

The key to success in the Internet of Things (IoT) is to align with experts outside of the technology industry. Input from other industry specialists is vital to the success of any effective IoT system. We’ve identified four key partnerships that you should be leveraging to enable your IoT practice for success.

The “Builders”

The builders are the people who help make your large-scale IoT solutions come to life. They’re the architects, contractors, electricians, engineers, designers, etc. Using these partnerships not only extends your team and knowledge of the connected implementation process, it allows you to provide your customers with fully developed solutions. You can now recommend a construction team, and the rapport you’ve established enables you to work closely with the team through the process.


Consumers are increasingly suspicious of companies collecting their data, but by partnering with insurers you can present your business and solutions as protected, trusted, and reliable. Having a relationship with an insurance partner can also help you provide lower insurance premiums for your customers since IoT solutions can often translate to more effective and compliant workspaces. Insurer partnerships help round out your offerings by providing brand trust that your customers can rely on.


Partnerships with universities can be highly beneficial in a long-term sales and recruitment goal. By working with universities to sponsor the creation of an IoT research center, you’re able to market your IoT brand and solutions in a whole new way, allowing students to learn the ins-and-outs of your offerings. This could lead to new solutions experts for your team. As an added bonus, other channel partners could potentially interact with your solutions resulting in new sales.

Vertical Experts

It’s important to hire domain experts in the verticals you’re looking to leverage. These people speak the language of that vertical—essentially they can talk the talk. The vertical experts will know what works and what doesn’t, and can help equip your teams to successfully deploy into your chosen market. It would be wise to get a couple of people in the manufacturing space, with some key verticals being energy, utilities, and oil and gas.

We Want to See You Succeed

Tech Data Smart IoT Solutions is more than just a partner—we’re your smart IoT solutions aggregator. We offer connections and relationships beyond the channel, with partners such as contractors, builders, designers, and architects. Leverage the strength of a leading global distributor with over 40 years of vendor and partner relationships. Reach out to our team for more information or to schedule a consultation at iot@techdata.com and visit iot.techdata.com.









Tags: IoT, Internet of Things, Partners, IoT Partnerships