You now have an opportunity to create broader IT solution conversations and open up new avenues for profitability with the integration of Tech Data’s Advanced Infrastructure Solutions (AIS) division and Avnet’s Technology Solutions group. Tech Data’s acquisition of Technology Solutions has paved the way for a drastic shift in the value business solutions available to Tech Data’s reseller partners.
The acquisition of Technology Solutions gives you access to numerous established vendor relationships and supporting knowledge bases that broaden and strengthen our joint go-to-market capabilities with our reseller partners. You now have access to an expanded data center hardware and software line card from Tech Data’s as we have unlocked access to additional new vendor partners while also strengthening our current expertise with existing partners.
Tech Data’s transition into a complete end-to-end distributor is driven by our ability to stay a step ahead of the ever-changing IT market dynamics. The Technology Solutions Group allows us to build on Tech Data’s specialization in commoditization and transaction velocity by adding a portfolio around Third Platform, Hybrid IT, XaaS, and data center Services, as well as providing the expertise to support next generation portfolio adoption amongst our reseller partners. Ultimately this line card expansion allows our partners to not only grow their business in existing markets, but sell into new and emerging markets via next-gen technology.
Changing the data center storage business landscape
The expansion of the data center line card at Tech Data allows reseller partners the ability to reshape their data center practice and the solutions that are available to their customers. One of the biggest areas of change will be seen in the flash and solid-state storage practice, which represents the move away from legacy data center storage product. According to IDC, the use of enterprise-class flash media is quickly becoming a mainstream approach, and the growth in this market has served as a catalyst for multiple vendors (both new to market & established) to enter the all-flash array market.
You may be wondering how Tech Data is managing such rapid change in the data center environment. Consumers will undoubtedly drive exponential demand for integrated server, storage, virtualization, and networking into a single hyperconverged platform. The combination of the Tech Data legacy vendor line card and the cutting edge Technology Solutions vendor line card place our reseller partners at the forefront of establishing an IT practice suited to stay a step ahead of technology trends in the channel.
Your Next Steps with Our Expanded Solutions
As Tech Data fully integrates with our Technology Solutions counterparts we encourage you to visit our AIS site on TechData.com. On our AIS site you will be able to request a consultation to learn more about how we are bringing together the best solution we can possibly provide to your customers. We understand the value that having multiple options for data center solutions brings to our solution provider partners.
By integrating new vendors who are on the forefront of data center innovation, we enable our partners to develop new models of business profitability. From managed service offerings to creating solutions that replace or augment legacy data center infrastructure, Tech Data’s expanded vendor line card provides the means to turn digital disruption into new streams of revenue for you and value for your customers.
About the author: Michael Roush is a Business Development Manager with the Hewlett Packard Enterprise team at Tech Data. Michael specializes in facilitating partner enablement via vendor marketing programs, training, and certification.
IDC's Worldwide Flash in the Datacenter Taxonomy, 2017,  http://www.idc.com/url.do?url=/includes/pdf_download.jsp?containerId=US42214317&term=&position=6&page=1&perPage=25&id=9ab23005-4fb7-4c27-af12-9f2eec82d09d