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Convergence vs. Hyperconvergence: How to Select the Right Infrastructure for Your Customers

Posted by James Russell, III on Mar 24, 2017 12:44:15 PM
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Every customer is different and it’s important to your business to provide the solution that’s the best fit. Converged and hyperconverged infrastructures both provide excellent solutions, but use different approaches. Knowing the difference will position your business as a leader in data center architecture.

Converged Infrastructures are Cost Effective and Flexible

Most likely you’re already selling converged infrastructure solutions. They’re typically a multi-vendor design, sold as either a complete, pre-tested solution or configured to work together based on reference architectures. Converged systems have dedicated external storage arrays that are located outside the server to support high workloads, open infrastructure, and design flexibility.

Benefits of converged infrastructures include:

  • Save on investment costs because they leverage your customers’ existing data center infrastructure
  • Pre-tested components that work together based on reference architectures
  • Flexibility to accommodate additional components and future data center growth

Things to keep in mind:

  • You will need to track down several vendors to resolve technical issues and accountability.
  • When working with multiple vendors, you may be required to obtain several certifications.
  • Deal proposals may take longer since you need to work with multiple vendors.

Hyperconverged Infrastructures are All-In-One Solutions That Allocate and Share Workloads

With hyperconverged systems, one vendor supplies all the components (computing, virtualization, network, and storage) and combines them into a single hardware platform solution. This is centrally managed from a single pane of glass (unified management). The storage array is located inside the server, which allows customers to allocate and share storage assets across all workloads.

Benefits of hyperconverged infrastructures are:

  • Streamlined procurement and installation process
  • Easier troubleshooting, and your technical staff can become more proficient with fewer vendors
  • Reduce the number of certifications your technical staff needs when working with fewer vendors
  • Deeper relationships with fewer vendor partners

Hyperconverged infrastructures work best in use cases such as:

  • Virtual Desktop Infrastructure (VDI)
  • Remote offices / branch offices
  • Test and development situations
  • Small virtualized environments

What This Means for Your Customers

Whether you sell converged or hyperconverged infrastructures, both markets offer significant opportunity to grow your business because your customers are transitioning away from traditional infrastructures.

To provide the best customer-centric solution, thoroughly investigate their need by asking if they:

  • Recently acquired another company with remote/branch offices
  • Experience difficulties managing multiple server and storage platforms
  • Have enough IT staff to support the company’s growing IT demands
  • Observe slow application performance due to improperly sized compute resources
  • Find it takes too long to roll-out new servers or desktops
  • Want to reduce their risk of downtime
  • Are interested in reducing the Capex and Opex of IT

How Hyperconvergence Can Help Your Business

The market for hyperconvereged systems will be worth $13.96 billion by 2019, according to GlobeNewswire. To get your share of that market, focus on these advantages:

  • High-quality, vendor-generated lead opportunities for your business
  • More vendor rebates and incentives to help you exceed your thresholds faster
  • Incremental revenue through assessment, integration, and professional services
  • Increased technical proficiency, product knowledge expertise, and deeper vendor relationships
  • Guaranteed system compatibility
  • Improved customer satisfaction
  • Faster route to market, simpler installation, and streamlined procurement
  • State-of-the-art solutions to upgrade, refresh, or replace your customer’s aging data centers

Every situation is different. We’ll help you configure the solution that’s just right for your customer.

About the Author
James Russell III, Cisco Data Center Solutions Consultant, has over 25 years of computer industry experience. He offers technological expertise in designs of Cloud Ready Architectures and multi-tiered high availability Enterprise solutions for multiple vendors including Cisco. James is responsible for consulting on storage, server and virtualization solutions to meet customers’ needs and requirements.

Source: http://www.grandviewresearch.com/industry-analysis/hyper-converged-infrastructure-hci-market

Tags: Hyperconvergence

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