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Spotlight on Tori West: Why Collaboration and Integrated Solutions Lead to Success

Posted by B.A. Beatty on Oct 26, 2020 2:00:28 PM

Authority recently had the opportunity to chat with Tori West, Tech Data’s Intel Business Development Manager (BDM). Tori spoke about how her team provides resources to drive sales, the value of industry-wide relationships, and Intel’s 10th Gen Core vPro integrated platform.

Hi Tori, thanks for taking some time out of your day. Let’s start with you! Tell us about your background and how you became involved in technology.

I started in the tech industry a little over three years ago when I was hired at Tech Data. My first position was as a solution associate for Cisco Smartnet. I worked full time while also wrapping up my bachelor’s degree in education. When it came time to reevaluate my career, a system engineering opportunity supporting the Tech Data HPI team opened up.

I remained in that position for about two years. During this time, I obtained my first CompTIA IT certification and learned so much about technology. That job led me to where I am today as a Tech Data Business Development Manager (BDM) supporting Intel.

What’s a typical day like for you?

Before going remote, my days included physically interacting with the sales teams, doing live training and presentations, and also traveling all over the United States to visit our resellers and top accounts. Since shifting to remote work, I still interact with sales teams and resellers, but now it’s over email, Zoom, Teams, or virtual meet-and-greets. In addition, I build marketing deliverables, follow business trends and enable Intel client growth.

I also work as a member of the Alliances team, a strategic group of BDMs collaborating to sell comprehensive solutions, rather than just a computer with Intel inside. I spend my time on Alliances coordinating business plans, presenting solutions, training sales teams and meeting with focus accounts.

How do you approach your role as a Tech Data Intel BDM?

I like to think of myself as an anchor between Intel and Tech Data. I’m not only a representative of Tech Data but also a representative of Intel. My day-to-day duties are established by Tech Data and the needs of our Intel-specific business. It’s important that I keep the sales teams, marketing teams, upper management and even the resellers up to speed on all things Intel.

When new products launch, our technologies evolve, or when there are shifts in the market, it’s important that I communicate with my colleagues to keep everyone informed. I am always in the know about Intel, and I must align that messaging with Tech Data’s business needs.

How does your team enable reseller partners?

Last quarter, our team won the Tech Data Intel 2020 U.S Partner of the Year award! We earned this honor for our outstanding performance within partner enablement. We host many Intel-based trainings and events. Our goal is to equip our resellers and sales teams with information and innovative marketing that helps them drive momentum and growth – and satisfy end-user needs.

We also enable partners with a program called Propel ITP. It’s designed to incentivize our resellers and drive their Intel business. This rewards program allows partners to earn points on every Intel purchase, and these points can be used as Tech Data dollars.

Tech Data Intel offers an end-to-end portfolio of systems and support ­– from expert system engineering to marketing, business development and sales. We want Tech Data Intel to be a part of entire solutions that best fit our resellers’ and end users’ business needs. That’s why we collaborate with other vendors like Lenovo, who offer entire portfolios of Intel-equipped products.

The 10th Gen Intel® Core™ vPro Platform is powering computing performance and connectivity better than ever. What are some notable features and advantages for users?

With more people around the world working remotely, the demands of IT and end users are growing. Modern workers need responsive devices that can match their work pace. Employers need to protect their assets, and IT teams need simplified management processes. Intel’s leaders are excited that the new 10th Gen Intel Core vPro processors can do all this and more.

Innovations in the new Intel vPro platform include built-in security; fast, reliable connectivity; powerful remote manageability; business-class performance; and supply chain validation. It is the only truly integrated platform. Intel works closely with its ecosystem of partners to ensure that all the components work together seamlessly to deliver optimized business user experiences that aren’t available elsewhere.

Why should customers upgrade to the 10th Gen Intel Core vPro platform?

Devices equipped with Intel Core processors support employee productivity, safeguard operating systems, remotely manage devices from anywhere and integrate the latest PC technologies. Businesses can accelerate productivity and reduce costs ­– all while providing a great user experience.

The Intel vPro platform is built for business. As I mentioned, this platform delivers the latest PC technologies in one validated solution built to provide what IT needs and employees want. It brings together business-class performance, hardware-enhanced security features, modern remote manageability, and PC fleet stability.

Tori, thanks for talking with us. Is there anything else you’d like to add?

Thanks for having me! Opportunities across the channel continue to evolve. For this and so many other reasons, I’m grateful to be a part of the Tech Data community. Our team strives to market and distribute the holistic solutions that best fit our resellers’ and end users’ unique needs while working together and having fun!

About the Author

B.A. Beatty is a copywriter for Tech Data Agency. She specializes in B2B and B2C marketing, research and content creation. When she clocks out, you can find her listening to music, hanging out with friends and raising her daughters.







Tags: Intel, Integrated Solutions, Propel ITP, 10th Gen Intel® Core™ vPro Platform