This blog was contributed by Pam Miller, Research Director, IDC.
Business customers want in their business life the same techno logy advantages that they enjoy in their personal life. This includes paying for services as they use them. If your electric bill was a flatfixed fee based on some arbitrary criteria created by your utility company you would most likely be unhappy, unless you had the biggest house with the most kids in your neighborhood. The same applies in the new cloud economy. Consumption pricing better matches utility to expense, and is rapidly becoming more important as SaaS services expand and use cases diversify.