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In the technology industry, we rely heavily on acronyms in conversation to minimize the terms that we commonly use, so much to the point where Avnet literally has an internal dictionary of 500 plus acronyms for reference. Although these terms are used frequently and understood by those in the channel, including those that we use often in the cloud: ACT, AWS, Iaas, Saas, Paas, when I explain what I do to those who may not work in technology, I often get blank stares. I found the article below, written by IBM Software Client Architect Albert Barron, to be quite humorous as he puts a twist on explaining the cloud industry and the “as-a-Service” model by relating it to something that everyone loves and understands – Pizza. Read the article below, Pizza-as-a-Service, and let us know in the comments if there are any other ways you explain what you do in the channel to those who may not understand the business.
