EMC World 2014 was buzzing with activity last week during its May 5–8 event at the impressive Sands Expo and Convention Center, adjacent to the host Venetian Resort Hotel Casino in Las Vegas. Vying for the attention of more than 12,000 attendees, the show floor booths in the Solutions Arcade provided lots of eye candy to draw traffic toward their wares, including dancers, wall climbers and contortionists. Lots of energy, loads of digital activity and plenty of selling highlighted the mantras of the week.
Las Vegas was the perfect backdrop for the robust, feast-for-the-senses vibe inside the show areas. A stroll over to the Social Media Command Center gave the observer a look into the sheer breadth of the communications activity going on. Tweets using #EMCWORLD abounded about new product and service offerings, breakthrough announcements and impressive speakers. In the Partner Lounge, attendees prepared media strategies as they sipped lattes and EMC TV crews held both live and recorded interviews for YouTube glory and beyond. Evening entertainment at the event was also provided by Britney Spears and Imagine Dragons.
Included in the lineup was our Avnet Technology Solutions booth, where we had the opportunity to introduce two new solutions (on the heels of last year’s exciting Avnet Mobile Data Center Solution for EMC® VSPEX™ ) designed to accelerate the adoption of private clouds by small businesses and remote offices / branch offices (ROBO). The Avnet A30 Series and A20 Series appliances are Avnet converged infrastructure solutions based on EMC’s recently launched VNXe®3200 unified storage platform and EMC® ScaleIO™ architecture, respectively. They will be available to customers exclusively through Avnet’s highly knowledgeable channel partner community in the U.S. and Canada. The new appliances will provide small business and ROBO customers with the benefits of private clouds, but at the price points and sizes that align with their organizations.
All in all, EMC World 2014 provided something for everyone, whether it was interest in the third platform or preludes to the hyper-converged market. A great show was put on – we’ll definitely be back next year!