Last month I had the privilege to shake hands with basketball legend, businessman and entrepreneur, Earvin “Magic” Johnson. Magic was one of several featured thought leaders who presented to over 500 channel executives during our first-ever Avnet Partner Summit.
Throughout the event, we heard about the impact today’s rapidly changing marketplace is having on the way technology is consumed and purchased. This topic led me to consider Rule No. 1 in business, “Know Your Customer.”