What is thought leadership, why is it important, and what does it mean to be a thought leader? Although a relatively new term, the concept of thought leadership is ageless.
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What is thought leadership, why is it important, and what does it mean to be a thought leader? Although a relatively new term, the concept of thought leadership is ageless.
In my previous article, Four Reasons B2B Marketers Should Be on Social Media, I discussed the importance of establishing your brand/company as an industry thought leader; how essential it is to building credibility and gaining the trust of your audience. Social media can help you create that brand; one that positions your company as an industry leader and a reliable source for information about current market trends, industry news and educational opportunities.