Authority - Business Insight

The Strategic Alliance Conundrum

Posted by Steve White on Apr 30, 2015 12:38:57 PM | Cloud, Mobility, Business, GSI, IDC, ISV, Technologies, Virtualization, 3rd platform, B2B, Big Data and Analytics

Guest Blogger: Steve White, Program Director, Strategic Alliances Research, IDC

Strategic Alliances continue to be an important mechanism for leading technology companies to improve competitive positioning and grow market share. These Strategic Alliances are generally entered into as they are seen as major force multipliers. However, the inherent complexity of forging an effective alliance relationship between large businesses means that not all alliances deliver on their promise or potential.

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