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Amplifying and Streamlining Our Voice on Medium

Posted by Mike Fitch on Sep 27, 2021 2:07:25 PM

For more than 7 years, the (previously Avnet Advantage) Tech Data Authority blog has been providing the IT channel with news, information and insight from subject-matter experts within the legacy Tech Data business. While Authority, now rebranded as The Update, will continue to occasionally provide updates from our vendors and solutions groups, we are excited to announce a new reader-first platform where you can find all of our next-gen thought leadership.

With the finalization of the Tech Data – SYNNEX Corporation merger, the brand new TD SYNNEX is a leading distributor and solutions aggregator for the IT ecosystem. With 22,000 co-workers across the globe, there’s no shortage of bright ideas and deep industry insight to offer to our ecosystem of IT partners. From the implementation of next-gen technologies to social responsibility to maximizing IT investments and delivering business outcomes, TD SYNNEX cares about our readers and wants to deliver the best reader-first experience possible.

As a result, we’d like to introduce TD SYNNEX on Medium.

What is Medium?

For those unfamiliar, Medium is a digital publication platform, self-described as the “YouTube of written content.” With more than 100 million readers, individuals and publications can amplify their ideas to a diversified audience. Perhaps best of all: no advertisements, no distractions. Medium also provides estimated read times on all articles so that you can better plan and prioritize which articles you’d like to read and when.

What’s changing and what to expect: Cleaner layout, more visibility, diverse personalities

  • Get to know us better - While we will continue to provide thought leadership and unique industry insight, Medium also provides our article contributors with a platform of their own to showcase their style, personality and interests, giving our readers a closer insight into the executives, subject-matter experts and writers that make our publication successful.

  • Streamlined navigation - Through Medium’s article tagging, it will be easier for you to find relevant articles that span some of our core focus areas, such as next-gen computing (cloud, edge, IoT, data analytics, security) as well as community involvement, services and enablement. You’ll find each of our focus areas across the top navigation of our Medium site.

  • Cleaner look and feel – One of the many benefits of moving our publication to Medium is clean, modern look on each article, allowing the focus to shift away from noisy backgrounds, advertisements and banners and toward the content that can help you deliver business outcomes.

What's happening to Authority/ The Update?

With more than 600 published articles on Authority/The Update, we intend to keep the entire library available to view at any time. As mentioned, we will periodically continue to post vendor and solutions group updates that we find valuable for our channel partners. However, a bulk of our new content will now reside on Medium.

What’s next: Follow, read and respond

At this point, all that is left to do is:

  1. Visit us on Medium

  2. Follow us so that you will see our articles on your home page and in your notifications

  3. Navigate through our up-to-date library of articles

  4. Respond to our articles with questions, your perspective or your thoughts on the articles we write

  5. Share on your social profiles, with easy, one-click sharing buttons on each article

As always, we appreciate your readership and look forward to seeing you over on Medium!

Tags: Blogs, Content Marketing, IT Channel News, Medium