Each week, Authority publishes thought-leading stories about the technologies shaping our world and our lives. From IoT, big data and the cloud, to thought provoking perspectives on business culture, organizational leadership and service, Tech Data’s Authority blog offers useful, engaging and relevant stories that affect the channel, our partners and the technology industry.
Welcome to part two of our two-part series on story-selling.
I began this blog with the declaration that although I was not a salesperson, as consumer I hold key insights into what constitutes effective selling. Although customers represent only 50 percent of the sales process, they represent 100 percent of the buying process. Therefore insight into the customer persona is invaluable.