Achieving long-term environmental sustainability isn’t something that can be achieved by one person, one region or one company. Earth Day is a great annual reminder that creating a better planet is the responsibility of all of us – working together, globally, to take positive steps toward a green future.
Thanks to modern-day omnichannel marketing, there are many different vehicles to incorporate messaging into a digital campaign, each of them serving a unique purpose. One element that often gets overlooked is incorporating a comprehensive communications strategy to be a part of the campaign.
This time last year, I remember packing up my desk at Tech Data's Clearwater, Fla. corporate headquarters and embarking on what I thought would be “just a few weeks” of working from home.
Wow, was I wrong!