Anyone that knows me knows that I am the furthest thing from a sports fan. Although, while I have no basic understanding of sports, I do know technology and the many ways that data is changing the industry and becoming even more powerful in our daily lives. The use of analytics as a daily practice is growing at an unstoppable rate, so it’s no surprise that the sporting industry has also learned to take advantage of it as well. In the article below written for StraitsTimes, author Rick Scurfield, general manager, NetApp (APAC) discusses how unstructured data from live sporting events, such as tennis tournaments to F1 racing is analyzed and being used effectively to improve individual and team performance. Although most of the data mining is done behind the scenes at live sporting events, I see this in action everyday working for and with technology companies- Helping them find meaning in their data as well as storing, protecting and retrieving it when their team is counting on it.