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This is the third in Andrea’s three part series on the competitive advantages of data proliferation. Parts One and Two are posted on Andrea’s LinkedIn page. In Part One Andrea discusses how channel partners are in a unique position to capitalize on data insights. Part Two looks at how Tech Data is enabling channel partners to succeed with analytics and IoT.
Channel partners, data is your best friend; it can even provide a significant competitive advantage to your business!
Today’s businesses and technology leaders are generating over 2.5 quintillion—yes, with a Q—bytes of data every day! And guess what’s in the data…? Information! Information about buying trends, markets, personas, and preferences.
A World of ‘Things’
When I was a kid, a specific reference to “things” had but one meaning – the twin brothers, Thing 1 and Thing 2 from Dr. Suess’ Cat in the Hat. Today, ‘things’ can be any number of things. The ambiguity of its meaning adopts an even more esoteric understanding when used in conjunction with the vastness of the internet.