This is the third in Andrea’s three part series on the competitive advantages of data proliferation. Parts One and Two are posted on Andrea’s LinkedIn page. In Part One Andrea discusses how channel partners are in a unique position to capitalize on data insights. Part Two looks at how Tech Data is enabling channel partners to succeed with analytics and IoT.
Channel partners, data is your best friend; it can even provide a significant competitive advantage to your business!
Today’s businesses and technology leaders are generating over 2.5 quintillion—yes, with a Q—bytes of data every day! And guess what’s in the data…? Information! Information about buying trends, markets, personas, and preferences.
Your customers look to you for expertise – so give it to them. Advancements in technology are happening at an exponential rate. To keep up, your customers are turning to you for your expertise and thought leadership to help them navigate the winds of change on their digital transformation journey. As their trusted advisor and advocate, you’ve seen your customers through many technology change cycles. Now those customers are embarking on a new path, integrating digital practices into all areas of their business.
May was a busy month for Data Analytics and IoT with conferences including IoT World, IBM Vision, Informatica World and SAP Sapphire. As industry leaders descended upon California and Florida, Tech Data was onsite to press the flesh, talk to customers, and gain a deeper understanding of business needs and use cases.
The popularity of “as a service” offerings continues to grow, and it seems like you can pretty much find anything as a service—there’s almost an “aaS” for every letter of the alphabet. One you may know in theory but not necessarily by name is “BDaaS,” or Big Data as a Service also considered to be data analytics managed services.
Data is, and will continue to be, at the core of our digital world. Considering data as a currency not only validates the importance of data, but strategically shows a smarter use for it. Actionable insights from unified data are key for advancing digital experiences and improving business decisions.
Last year, I gave a presentation to industry executives where I discussed my five big data predictions for 2016. I don’t make a lot of predictions personally, but I enjoy understanding the merits of why others would do so. I thought it would be interesting to revisit these thought-provoking predictions and posit some thoughts of my own for 2017.