Steven Kelley
Steven Kelley is a senior marketing specialist for Tech Data in Tempe, Arizona. In his role, Steve manages the corporate blog, "Authority," along with the company’s partner newsletter, "The Power of Partnership." Prior to joining Tech Data, Steve managed the marketing, communication and PR duties for a range of businesses in the aviation, defense, energy, hi-tech, and healthcare industries.
Each generation has its own ‘new frontier’ upon which it is defined; today’s is Digital Transformation. Digital Transformation is the DNA of next-gen technology and the genetic roadmap for tomorrow’s evolutionary tech genome, the Fourth Platform. At the cellular level of all of this is big data. The ability to analyze data on a global scale to instantly reveal behavioral patterns, correlations, market trends and customer preferences, will be a game changer; an order of magnitude shift in business intelligence.
Channel partners, data is your best friend; it can even provide a significant competitive advantage to your business!
Today’s businesses and technology leaders are generating over 2.5 quintillion—yes, with a Q—bytes of data every day! And guess what’s in the data…? Information! Information about buying trends, markets, personas, and preferences.
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