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Starting Your B2B Account-Based Marketing Journey

Jan 7, 2021 5:16:50 PM   |   Mike Fitch   |   B2B, B2B Marketing, ABM, Account-Based Marketing, Targeted Marketing, Key Performance Indicators, Personalized Content, Target Accounts

Is your marketing organization fully aligned with sales to attract the most strategic accounts? Are they engaging your ideal audience with personalized, relevant content? Are you measuring marketing success so that you can better gauge success? If you answered “not really” to these questions, you’re not alone. That even includes us here at Tech Data, where we have many different vendor and solutions marketing groups that work with other vendor and solutions sales groups. 


Cybersecurity Career Myths Debunked - Part III

Dec 17, 2020 12:47:39 PM   |   Brett Scott   |   Cybersecurity Myths, Cybersecurity Training, Cybersecurity Careers

Today, we unpack the final three career myths from our Get the Brett Scott on Cybersecurity (Get the BS on CS) video series. It is my hope that the various topics we will cover throughout this series will be the motivation needed to continue your exploration of a career in cybersecurity and that the truths we have shared will keep you curious about this dynamic field.


The 2020 Data Deluge Means Huge Growth Opportunities For Channel Partners in 2021

Dec 15, 2020 8:00:00 AM   |   Shannon Cronin   |   Big Data and Analytics, data deluge

According to PC Magazine, since the beginning of the COVID-19 pandemic, data usage has increased 47 percent with 1.7MB of data created every second by every individual throughout 2020 (according to Domo). The examples below begin to illustrate the magnitude COVID-19 has had on connectivity; further accelerating exponential data growth trends.


Sponsored by Progress:  Spotlight on Lynne  Boudreau - Empowering Deeper Customer Engagement With Complete Data Solutions

Nov 24, 2020 9:55:02 AM   |   B.A. Beatty   |   Analytics, data analytics, data solutions, Progress, Sitefinity

Authority recently talked with Lynne Boudreau, director of partner advocacy at Progress. We covered Lynne’s jump into technology, the company’s data collection and analytics solutions, and what makes the Tech Data and Progress partnership successful. Read on.


Sponsored by Lenovo: Why Modern Solutions Are the Key to Remote Work Productivity

Nov 18, 2020 11:27:31 PM   |   Hali Drizis   |   lenovo, AMD, Remote Work, Remote Productivity, Remote Workforce Model, Modern Workforce, Decentralized Working

Continuity and productivity: these are two words you’ll hear business leaders use often. And now, with many workers transitioning to a long-term, remote workforce model, continuity and productivity are top of mind.