Dieter Lott, Vice President, Business Development, EMEA, shares how we see 2016 shaping up in terms of technology trends.
#1: Mobility for channel enablement
Mobile interactions are continuing to evolve. There’s a massive shift in the mobile space with apps becoming the norm for any kind of customer interaction. Downloading apps is now a normal ask of customers. In 2016, this will open up new solution areas for channel partners as mobility moves more towards app-driven channel enablement where partners can communicate, receive and access information through easy-to-use apps.
Value-added distributors can help here by offering their expertise, such as mobile app development, to enhance the skills of their partners. In the vertical markets this is all the more essential as growth in those segments is driven by customer engagement which can be achieved through personalised experiences generated by the merging analytics, mobile apps and Internet of Things (IoT) data.