Tech Data Blog

MSP Difference Maker Series: Customer in Residence

September 6, 2016   |   Jeff Salanco

The MSP Difference Maker Series explores how best-in-class managed service providers (MSPs) create differentiation in the market. MSP best practices related to sales, technical support, marketing, operations and leadership are brought to life through workshops, exercises, tools and resources.

 

As a managed service provider (MSP), a strong relationship with your customers is arguably more critical than ever before. This is driven by a shift towards outcome-based services that are hard to deliver if you don’t understand the challenges and opportunities at hand. A strong relationship can’t be obtained through a focus group or online survey. A true partnership is gained through empathy, understanding and observation.

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Topics: MSP Best Practices

The importance of joining an IT Industry Community as an MSP

August 25, 2016   |   Richard Parker

 Those who are in the IT Industry know we are currently in the busy season for tradeshows and conferences. Last week it was Channel Partners Evolution and this week, I’m at The Channel Company XChange 2016. As I attend these events I meet a lot of people who are part of these group’s IT communities. So, what is a community? Communities can come in many different forms. You have your neighborhood communities, social communities and business communities like the local Chamber of Commerce and professional associations. Community has many different definitions, but my favorite states that a community offers “a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals.”

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Topics: MSP Best Practices

MSP Best Practices: Capturing the Right ROI

June 9, 2016   |   Thomas Mayhew

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Topics: MSP Best Practices, Marketing Best Practices

Cloud Marketing 101: Mapping the Customer Journey

May 26, 2016   |   Laura Vanassche

Do you feel that you should be marketing and promoting your company’s service offerings? Have you taken all the necessary steps to get started? Managed service providers (MSPs) don’t have to be marketing experts, but marketing is a necessary component to running a sustainable business with a consistent stream of new customer prospects. As a business owner, you want to be cost effective, and provide a positive customer experience to new prospects—and marketing is the key.

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Topics: MSP Best Practices, Marketing Best Practices

MSP Difference Maker Series: Team Member Onboarding

May 24, 2016   |   Jeff Salanco

We all know it’s important to get new sales resources up to speed quickly once hired by a managed service provider (MSP), but there is an opportunity to recognize the unique roles that all departments play throughout the customer journey. The ability to connect each and every new team member within an organization to the role it plays in the market can provide immeasurable differentiation.

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Topics: MSP Best Practices