Tech Data Blog

MSP Best Practices: Capturing the Right ROI

June 9, 2016   |   Thomas Mayhew

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Topics: MSP Best Practices, Marketing Best Practices

Cloud Marketing 101: Mapping the Customer Journey

May 26, 2016   |   Laura Vanassche

Do you feel that you should be marketing and promoting your company’s service offerings? Have you taken all the necessary steps to get started? Managed service providers (MSPs) don’t have to be marketing experts, but marketing is a necessary component to running a sustainable business with a consistent stream of new customer prospects. As a business owner, you want to be cost effective, and provide a positive customer experience to new prospects—and marketing is the key.

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Topics: MSP Best Practices, Marketing Best Practices

Four Keys to Developing Closer Customer Relationships

May 16, 2016   |   Richard Parker

What is a customer? If you ask that question to 100 managed service providers (MSPs) you’d probably get many different answers. Attracting customers is the primary goal of MSPs, because it is the customer who creates demand for your goods or services. In the IT Industry, you never want to underestimate the value and reach of your loyal customers. MSPs have to be creative to keep customers coming back for more, so eventually they will bring their friends with them. Here are four tips to remember as an MSP when developing relationships with customers:

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Topics: MSP Best Practices, Marketing Best Practices

The MSP Difference Maker Series: Customer Experience Design

March 31, 2016   |   Jeff Salanco

The MSP Difference Maker Series explores how best-in-class managed service providers (MSPs) create differentiation in the market. MSP best practices related to sales, technical support, marketing, operations and leadership are brought to life through workshops, exercises, tools and resources.

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Topics: MSP Best Practices, Marketing Best Practices

Making every second count: What MSPs can learn from  Super Bowl advertising

February 11, 2016   |   Jeremy Singh

According to CNN, this year’s Super Bowl drew nearly 120 million viewers— and that excludes tablet views, streaming and good old-fashioned sports bar watching. Year after year, millions of people tune in to the Super Bowl and watch this spectacle of athleticism and commercialism. As I’m awash in a sea of commercials for Doritos, domestic beer, and luxury sedans, the inner marketing fanatic in me was wondering: what does the ROI look like when an ad is on such a large stage?

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Topics: MSP Best Practices, Marketing Best Practices