Tech DataClient & Mobility

The Future of Devices: Prepare Now for the Advent of USB-C Powered Client Devices

July 31, 2017   |   Armando Garcia   |   Client & Mobility, USB-C, Devices

You’ve likely heard of the advent of USB-C as a connection standard for several new devices and peripherals. This standard has been rapidly adopted by many of the largest technology giants, such as Apple, Google, HP Inc., Intel, Microsoft, Samsung, and many more. The benefits of this new standard bring significant transformation, not only from a convenience standpoint, as evident by the reversible connector, but also in creating new ways to interact with devices.

As with any generational iteration, USB-C brings substantial technological advances. The degree of those advancements depends on which protocol the device is using: standard USB 3.1 or Thunderbolt 3. 

Both protocols are supported via the physical USB-C connector, so make sure you know which protocol your device is supporting to maximize performance. 

Higher data bandwidth: The primary benefits of USB-C begin with higher data bandwidth: a standard transfer rate of up to 10 Gbps via standard USB protocol or up to 40 Gbps via Thunderbolt 3. 

Faster device charging: With the higher throughput, you’ll be able to charge a phone, tablet, or laptop with the same connector in a fraction of the time it would normally take. USB-C also allows for greater multimedia experiences, such as dual 4k resolution display output with Thunderbolt 3 enabled devices/displays or active noise canceling headsets that don’t require their own power.

USB-C Replaces A/C Outlets? It’s Possible.
While the technological advancements are impressive on their own, the excitement over the applications they can enable is also compelling. For instance, as USB-C enabled devices continue to proliferate and the standard becomes even more universal, a future comes into view where USB-C could contend with the A/C outlet itself by providing the ability to not only transfer power but also data. 

Public places such as transportation hubs, retail and hospitality units, or shared workspaces that cater to mobile workers can all benefit from and provide a better customer experience for their guests through creative use of the USB-C interface.  

Two Ways to Prepare

Organizations can be notoriously resistant to adopting new types of technology. We’re passionate about what’s coming around the corner because we can see the potential applications and financial benefits of the technology, while our customers are usually firmly focused on today’s challenges in operating their businesses. To set the stage for USB-C consider doing these two things:

  1. Search for the numbers.The play, as always, is to share the financial benefits to the firm when presenting devices enabled with USB-C. But without strong use cases and studies from research firms such as Gartner and IDC, it’ll be a challenge to provide strong monetary benefits. Instead, keep an eye out for ambitious customers who are willing to try new technology. Work with that customer to measure their results before and after usage of USB-C devices. 

  2. Focus on speed and efficiency. It’s a fine line you’ll have to walk because the inevitable question will arise, “What’s wrong with my current USB port?” The opportunity lies in giving them a vision of the future with devices that are thinner, more portable, and with more capabilities. In the case of USB-C, the case you can make is, “When you have to power your device, you can also use that power to transmit data, making your organization faster and more efficient than your competition.”

Industry-Wide Options May Be on the Horizon

The adoption of USB-C shows no signs of slowing down as more industry support is on the horizon. Intel, for example, announced recently that they plan to integrate Thunderbolt 3 into their future CPUs and to make the Thunderbolt specification available to the industry under a nonexclusive, royalty-free license. 

Given the convergence of all these trends, the time to consider USB-C support for any future IT asset investments is now. At this rate, we’ll all soon be sharing funny videos of people struggling to connect various legacy devices and peripherals with disparate connectors the way we once did.

For more assistance with providing the right client device solutions for your customers, reach out to Tech Data’s Client and Mobile team at http://www.techdata.com/mobilesolutions/.

Source: https://newsroom.intel.com/editorials/envision-world-thunderbolt-3-everywhere/