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Holiday Shopping Tips to Keep Customers Safe From Fraudulent Activities

Posted by Jennifer Ohlsen on Nov 27, 2017 12:00:00 PM

With the holiday shopping season fast approaching, especially Black Friday, it’s time to refresh our memories on how to keep your customers safe from fraudulent activities.

We all know of the lurking evils on the World Wide Web; phishing, hacking, ransomware, DDoS, etc., but how do you help your customers prevent a data breach that could put sensitive company or consumer data into the wrong hands?

First and foremost, be secure! 

Work with your customer to ensure that their e-commerce site and their consumer’s information is safe by checking to see that their SSL (Secure Sockets Layer) certificate is up to date. SSLs keep online transactions private and help build trust with your customer’s consumer base. If the website requires a sign in, credit card data or has confidential content, encourage your client to consider upgrading to an EV SSL (Extended Validation Secure Sockets Layer). Eighty-six percent of online shoppers feel safer when using a site that has a green coded URL and provides security markers. This is also a great time to check up on your customer’s software patches to see if the proper patches are installed to protect their business and its patrons from security vulnerabilities.

Layer up, and not because it’s cold outside. 

Layering up on your security is a great way to keep cybercriminals at bay.  Make sure that your customer’s firewall is breach-proof, and that system, network, application and transmission levels of security are set to interact in harmony with one another to provide a strong defense. Remind customers that their network is only as strong as its weakest link. Make the recommendation of an enterprise-level security program. The home variety won’t help protect your client’s servers. Always keep your customers up to date on the latest software upgrades. 

Who is your emergency contact? 

Make sure that your customer has an action plan in place in the event of an attack.  If you believe that your customer is a victim, act fast! Their consumers data is at risk and maintaining their patrons’ trust is of the utmost importance. To stop the attack, encourage your customer to take down their website to prevent any more data loss. Next, identify how the malicious access happened, fix the breach, make sure that no latent vulnerabilities exist and improve your security before going back online. Of course, your customer will have to notify their stakeholders impacted by the attack which isn’t always fun, but it’s better than having them find out from somewhere else.

You had a great checkup, now here’s how to stay healthy.

One way to keep your customer’s data secure is to make sure that their employees are educated on how their daily activities could put the company at risk. A formal internet use policy can be a great way to make sure employees know what can and cannot be accessed at work. Ensure that your customer’s employees maintain good web hygiene like using complex passwords for the accounts they log into and to change the passwords frequently. Encourage the employees to log out of accounts before closing browser windows. At a business level, perform security audits routinely. By finding holes in your customer’s current security environment, you can help them prevent and address future cybersecurity problems. 

In closing, it takes a village to keep data safe. Staying educated on the latest security trends can prevent you and your customers from experiencing a potentially disastrous outcome.

Tags: holiday, security

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