Even with the growing number of use cases, many VARs may still wonder how they can take part in the expanding Internet of Things (IoT) market. They look at their current enterprise capabilities—perhaps selling server, storage, networking and software—and wonder how they could engage in what seems to be a very device- and sensor-based ecosystem. In this blog, we'll take a look at how VARs can find unrealized opportunities in the IoT market through their current practices in converged and mobility.
In the sensor-less world, the primary focus of many value-added resellers (VARs) has been the sale of hardware and software. As customers continue to use infrastructure and applications in new ways, many VARs and solution providers are adapting. One primary way to do that is to develop a business model that is oriented more toward services and SaaS.
Some big waves are disrupting the wireless LANs of your customers. These include a combination of users and guests bringing more mobile devices to work and doing a lot more of their computing on those devices; a large increase in other devices communicating wirelessly; and new wireless networking technology standards that can help customers handle the new bandwidth demands being created as a result.