Most likely, you’ve seen the advertisements or know a friend or family member who recently leveraged one of the many ancestry and/or DNA tests available on the market. These tests not only provide insight into family lineage but also shed light onto genetic predispositions.
Overall, these offerings provide many benefits to the users, including quenching a thirst for history enthusiasts, connecting with long-lost relatives, proactively addressing genetic ailments and last, but not least, understanding how the world’s cultures and races are more similar than dissimilar.
While the popularity of these ancestry and DNA tools has grown exponentially over the last couple of years, the same can be said for enterprise data lineage, visibility, quality and overall master data management tools.
Enterprise data is the lifeblood of business operations and insight. When a company doesn’t understand where the data came from, who used the data, and whether it’s complete and of quality, they ultimately cannot remain competitive in their industry. Organizations who don’t understand the “life history” of their data risk not gaining valuable insights into their data and enriching analytics initiatives. Perhaps a better way to summarize the effect is, “Garbage in, garbage out.”
Fortunately, many technology vendors have built robust data management solutions over the last decade that address these enterprise-wide challenges. They leverage a unified metadata view that reviews business context, data relationships and lineage, quality, usage and much more to ensure business analytics and other digital transformation initiatives are successful. However, it’s important to keep in mind that this is even more critical as more companies adopt hybrid cloud strategies. Data challenges don’t go away when a client moves data sources and endpoints to the cloud.
How to identify your customer’s DNA and prescribe a healthy regime for data management:
Tech Data is uniquely positioned to help our customers provide enterprise data management solutions to their customers. Whether an end user is just beginning their digital transformation journey or well on their way, our team will provide you with the necessary tools to successfully sell, including:
- A world-class vendor ecosystem
- Practice consultation for data management offerings
- Pre-sales resources and solutions such as Data Discovery Assessment and 30 Days to Cloud Analytics
All of these tools will help increase your pipeline generation.
We encourage you to reach out to your Tech Data Analytics Specialty team to learn more about how to develop or accelerate your analytics practice today.