The malls, restaurants and retail stores in Tampa Bay are booming! How do I know? I can't find parking anywhere. There are wait times to be seated at dining establishments on a weekday. And I had to wait in line to buy hand soap at the mall – seriously! It seems like we’re hearing more and more about retail store closures and bankruptcies. But the reality is, these store closures aren’t new and there are retailers who are actually thriving thanks to digital transformation. But, in order to succeed in today’s competitive retail industry, retailers must be able to enhance their business operations and customer experience if they want to avoid falling behind the competition, losing consumer trust and ultimately going extinct.