You’ve probably heard about Microsoft’s Cloud Solution Provider (CSP) program and how it’s the wave of the future in delivering Microsoft Office 365 to your customers. However, the key to success in delivering productivity solutions via cloud services takes more than just a new program…it requires a deeper commitment to solution selling than ever before.
Solution selling (simply offering a line card consisting of multiple vendor products) will not give you maximum margins in a cloud services world. You need to drive INNOVATION via bundled technology services. The good news is that you don’t have to innovate on your own. In fact, it doesn’t make sense to create all your own intellectual property (IP). The value is finding the right mix of solutions and SERVICES to provide a unique experience.
The way you merchandise and present your cloud SERVICES relies on your ability to innovate. Take Starbucks for example. Starbucks has managed to transform a cup of coffee into much more for a premium price by providing innovation through its service and experience!
Check out the infographic below to see three profitable scenarios to leverage the Microsoft ecosystem for maximum profitability