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The Three Levels of Cloud Marketplace

Posted by Jeff Salanco on Sep 15, 2016 7:05:00 AM

As a managed service provider (MSP), it can be challenging to get cloud solutions in front of your existing and potential customers—but hybrid technology solutions should absolutely be part of your offerings. These challenges are made even more complex by the expanding cloud ecosystem made up of born-in-the-cloud technology vendors, legacy technology providers and purpose-built cloud-focused independent software vendors (ISV). Despite these challenges, there are many different ways to share solutions and execute the provisioning once a decision has been made.

You probably often find yourself caught between customers that are hearing more about cloud computing than ever before and vendors offering an abundance of cloud solutions. The cloud marketplace is quickly becoming the logistical connection point between customers’ needs and a massive cloud ecosystem.

As an MSP, you have access to very different avenues to engage with end-user customers. Some MSPs engage with customers in a true project-based or outsourced IT model, while others operate in a manner that blends managed services with traditional IT solution provider models. These different MSP models require different cloud marketplace offerings to get the job done:

Sell Through – A cloud storefront might not be the best solution if you want to avoid a point product purchasing experience and present cloud offerings as part of managed or cloud services. However, solution providers still need to efficiently buy, bill and manage complex cloud solutions. It might be more efficient to provide sales, technical and purchasing resources with behind-the-scenes access to a cloud marketplace.

Private Label –  If an MSP wants to offer cloud solutions to customers via the web and minimize initial investment, then a private label cloud marketplace might be the best option. Private labeling allows a technology provider to develop a new e-commerce experience as an attachment to an existing website. This option allows solution providers to access a broad set of offerings, while allowing an MSP to maintain control of the brand associated with the offerings.

Application Program Interface (API) – APIs allow two organizations to come together to create value, enhancing and automating an existing e-commerce platform via integrated connections. This solution supports cloud-specific offerings, as well as unique requirements related to orders and billing. APIs can offer MSPs the flexibility to differentiate their offerings, while putting the power of the cloud in the hands of users.

Hybrid technology solutions have the power to solve end-users’ business problems, and there are endless solutions available to make an impact. As an MSP, you’re in the middle of an incredible opportunity. Why not find a cloud marketplace that helps you make optimal connections?   

Tags: Cloud Marketplace, StreamOne Solutions Store

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