As many organizations have experienced, cloud service offerings have disrupted the traditional Information Technology (IT) acquisition model—and it’s just the beginning. According to Cisco, 59% of cloud workloads in 2019 will be Software-as-a-Service (SaaS) workloads—an increase of 14% from 2014.¹ As more IT services migrate to the cloud, resellers, Managed Service Providers (MSPs), distributors and vendors are adjusting operations to thrive in the new cloud marketplace. The most successful businesses of tomorrow are already leading the movement to the cloud marketplace and evolving their business model accordingly by capitalizing on four different opportunities: implementing subscription processing infrastructure, mastering the go-to-market strategy, billing consolidation, and educating end users.