Our team recently returned from Microsoft Inspire, the firm's global partner conference boasting 18,000 attendees, with three solid insights into the future of the channel and how to reach it through Tech Data's expanded array of products and services. Held from July 9-13 in Washington, D.C., Microsoft partners had the opportunity to experience Tech Data’s “data center to the living room” approach to providing end-to-end solutions.
Here's a quick video overview of the Tech Data experience at Microsoft Inspire:
We noticed three key areas of development and growth at the conference. They include:
A Greater Focus on Digital Transformation
With the launch of its newest product, Microsoft 365, Microsoft enhanced Office 365 with greater security features while creating more integration with the capabilities of the Windows 10 operating system. You can capitalize on this offering by presenting ways your customers can protect their data while sharing information through the programs within Office 365. It’s important to note Tech Data is one of five organizations authorized to offer a preview of this product.
More Partner Engagement
Throughout the event we noticed a focus on partner development from Microsoft. That was anchored by Microsoft’s corporate vice president Gavriella Schuster’s keynote during the third and final day of the event, where she outlined the firm’s plans to provide more support to their partners. Tech Data is a primary driver of this development. Find out more about our Cloud Solution Provider (CSP) program here.
Enhanced Hybrid Cloud Solutions
With the promised introduction of Azure Stack, Microsoft’s on-premise version of its popular cloud-based IaaS solution, the firm aims to give users a less hands-on experience when managing applications, data, and workflows. For more information on Tech Data and our Azure-based solutions, review our Azure infographic.
Cloud computing remained the anchor of Tech Data's offerings and messaging during Microsoft Inspire, but other business units provided key insights into giving Microsoft partners more opportunities to reach and profit from the channel. Those business units include security, data center, IoT and analytics, digital and gaming, client and mobility, and collaboration. Here's an infographic that shows how all of the pieces fit together, along with market opportunities within each one:
Tech Data's offerings in cloud computing touch on and give greater access to digital transformation across all areas of technology. During Microsoft Inspire, we launched several new features within our cloud marketplace, StreamOne. Discover more here.
To take full advantage of the resources presented during Microsoft Inspire, visit our Journey Tool which outlines the vendors, services, and additional resources available to you when developing solutions for your customers through Tech Data. The tool also gives you access to white papers and downloadable resources such as case studies, product overviews, and sales battle cards. Click here to get started.