Some people, like Microsoft partner sales executive Justin Slagle, are saying that managed service providers (MSPs) need to stop pitching Office 365, which can come as a shock. However, it makes sense. Justin’s point is the importance of differentiation. In today’s market, where resellers are struggling to compete in a crowded market, you can’t just offer the same Office 365 solution as the vendor down the street. Let’s take a quick look at some ways to create a valuable offering for your customers while setting your business apart from competitors.