At Tech Data’s Partner Summit 2018, Meredith Whalen, IDC’s Chief Research Officer delivered a keynote presentation on use cases and why they are valuable tools for effective sales. In our final segment of this three-part series, Meredith discusses the opportunity-rich environment of artificial intelligence (AI); the need for a multi-channel strategy; and, the importance of key performance indicators (KPIs).

During Partner Summit 2018, Tech Data had the opportunity to sit down with Meredith Whalen, IDC’s Chief Research Officer. As one of the show’s keynote speakers, Meredith was there to discuss how use cases offer an effective strategy for companies at the forefront of digital transformation. The opportunity to speak to her personally, one-on-one, was a great opportunity and provided us with some invaluable insights; we wanted to share them with you here on Authority. Below is part two of our conversation.

During Partner Summit 2018, Tech Data had the opportunity to sit down with Meredith Whalen, IDC’s Chief Research Officer. As one of the show’s keynote speakers, Meredith was there to discuss how use cases offer an effective strategy for companies at the forefront of digital transformation. The opportunity to speak to her personally, one-on-one, was a great opportunity and provided us with some invaluable insights; we wanted to share them with you here on Authority.

Guest Blogger: Steve White, Program Director, Strategic Alliances Research, IDC

Strategic Alliances continue to be an important mechanism for leading technology companies to improve competitive positioning and grow market share. These Strategic Alliances are generally entered into as they are seen as major force multipliers. However, the inherent complexity of forging an effective alliance relationship between large businesses means that not all alliances deliver on their promise or potential.