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The Strategic Alliance Conundrum – the Distributor Solution
Guest Blogger: Steve White, Program Director, Strategic Alliances Research, IDC
Strategic Alliances continue to be an important mechanism for leading technology companies to improve competitive positioning and grow market share. These Strategic Alliances are generally entered into as they are seen as major force multipliers. However, the inherent complexity of forging an effective alliance relationship between large businesses means that not all alliances deliver on their promise or potential. Previous statistics have suggested that over half of Strategic Alliance relationships fail, although these figures are hard to prove or disprove without clear agreement and definition of what success is, or looks like?
