Welcome to part two of our two-part series on story-selling.
I began this blog with the declaration that although I was not a salesperson, as consumer I hold key insights into what constitutes effective selling. Although customers represent only 50 percent of the sales process, they represent 100 percent of the buying process. Therefore insight into the customer persona is invaluable.
Digital transformation has made ‘as-a-Service’ the next generation business model. I thought it only fitting to apply this naming convention to a discussion of business leadership; and how adopting a service orientation at the core of that leadership, provides businesses a framework for success and long-term market growth.
‘Service-oriented leadership’ implies a management style that is neither authoritarian nor hierarchical; rather interrelated and united in a state of 'oneness' for the greater good of the organization.