Social Media can be a tricky landscape that some business-to-business (B2B) marketers have a difficult time embracing. The reason? They don’t see the value social media brings to the B2B industry.
If this sounds like you, consider this. Social media platforms (LinkedIn, Facebook, Instagram and Twitter) are some of the fastest and most effective ways to gain visibility for your business. They can be used to generate leads, drive conversions and connect with customers on an interpersonal level.